Last updated: 4 June 2026
ArtisticHues (“ArtisticHues”, “we”, “us”, or “our”) is a marketplace for handmade work by independent Indian artists. This Privacy Policy explains what personal data we collect when you use our website, why we collect it, who we share it with, and the choices and rights you have. It is written to align with India’s Digital Personal Data Protection Act, 2023 (the “DPDP Act”).
By creating an account or using ArtisticHues, you agree to the practices described here. If you do not agree, please do not use the platform. This policy should be read together with our Terms of Service.
We collect only the personal data we need to run the marketplace, process orders, and pay makers. Depending on how you use ArtisticHues, this may include:
We do not ask for and we request that you do not send us sensitive information beyond what is necessary for the purposes above.
We use personal data to:
Under the DPDP Act, we process your personal data on the basis of the consent you give us when you create an account, place an order, or opt in to communications. Your consent is sought for a specific purpose, and we limit our processing to what is necessary for that purpose.
Where the law permits processing for certain legitimate uses — for example, where you voluntarily provide data for a purpose and have not objected, or where we must act to comply with a legal obligation — we may rely on those provisions. You can withdraw your consent at any time (see Your rights); doing so does not affect the lawfulness of processing carried out before withdrawal, and some features may stop working once consent is withdrawn.
We do not sell your personal data. We share it only with the service providers (“Data Processors”) who help us run the marketplace, and only to the extent they need it to perform their service for us under contract. These include:
When you buy an item, the maker receives the information needed to pack and dispatch your order. We may also disclose data where required by law, by a court, or by a government authority, or to protect the rights, safety, and security of ArtisticHues, our users, and the public.
We keep personal data only for as long as it is needed for the purpose it was collected, or for as long as the law requires us to retain it — for example, order and payment records that we must keep for tax and accounting purposes. When data is no longer required and we are not legally obliged to retain it, we delete it or anonymise it. If you ask us to erase your account data, we will do so subject to those legal retention obligations.
As a Data Principal under the DPDP Act, you have the following rights in respect of the personal data we hold about you:
To exercise any of these rights, you can update most details directly in your account settings, or write to our Grievance Officer at support@artistichues.com. We may need to verify your identity before acting on a request. If you are not satisfied with our response, you may escalate the matter to the Data Protection Board of India.
We use cookies and similar technologies for two purposes. Essential cookies keep you signed in, remember your cart, and secure the site; these are necessary for ArtisticHues to function and are always on.
Analytics cookies help us understand how the site is used so we can improve it. We set analytics cookies only with your consent. You can decline or withdraw this consent at any time through your browser settings or any cookie preference control we provide, and the site will continue to work without them.
ArtisticHues is not intended for, and is not directed at, individuals under the age of 18. We do not knowingly create accounts for, or process the personal data of, anyone under 18. If you believe a minor has provided us with personal data, please contact our Grievance Officer and we will take steps to delete it.
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse, including encryption in transit, hashed passwords, and access controls. No method of transmission or storage is completely secure, but we work to protect your data and to address any incident promptly and as required by law.
In accordance with the DPDP Act and applicable Indian law, you may contact our Grievance Officer with any question, concern, or complaint about this policy or how we handle your personal data:
Grievance Officer, ArtisticHues
Email: support@artistichues.com
We aim to acknowledge and respond to grievances within the timelines required under applicable law.
We may update this Privacy Policy from time to time as our practices or the law change. When we do, we will revise the “Last updated” date at the top of this page, and for significant changes we will give you notice — for example, by email or a notice on the site — before they take effect. Your continued use of ArtisticHues after an update means you accept the revised policy.
Questions about your privacy? Write to us at support@artistichues.com or visit our Contact page.
